Dear Crest,

I recently saw a video on youtube about whitening your teeth using charcoal, and your charcoal toothpaste was one of the recommended brands.

My son has very sensitive teeth, and the Kingsford charcoal “briquettes” I have been using to clean his teeth have not been working as I had expected. He complains of the taste, and his teeth seem to be blacker than they were before. Does your charcoal toothpaste suffer from the same problem?

I am open to switching brands, but we need to get through this bag first. My husband is having a grill out this weekend, so we might be able to switch soon.


Hi Linda,

Thanks for contacting us at Crest. I’m so sorry for the experience you had with your recent brand of toothpaste. I’d be happy to assist you.

Linda, since this is the first time that you will be using our Crest Charcoal Toothpaste, I strongly recommend to try Crest 3D White Brilliance Charcoal

  • Up to 100% Stain Removal in 5 days.

  • 24 hour active stain prevention when paired with twice-daily brushing.

  • Contains fluoride to help prevent cavities.

  • Charcoal formula brightens teeth by removing surface stains.

Hope this infomation helps, Linda.

Thanks again for writing. Feel free to get in touch any time.



Crest Team

Do you offer any free samples? I’d like to try a tube first before committing to buying one.

My neighbor is a dentist and he doesn’t seem to think charcoal is an effective dental strategy at all, and based on what I’ve seen I’m inclined to believe him! Are you a dentist, or do you have any dentists on staff I could talk to? I would love to send a photo of what’s going on with Aaron’s teeth to best determine if Crest 3D White Brilliance Charcoal toothpaste is truly the right remedy.


Linda Wilson

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