Dear Pilsbury,

I have to question the validity of a certain Pop Tarts commercial I just saw. In this particular commercial a seemingly caring mother gives her son a pop tart while pushing him out the door for school. When he meets up with his other friend, he is given a pilsbury toaster strudel and seems thankful. The other friend asks the boy “So, where do you put all those pop tarts?”. The boy then pulls a garage door opener out of his pocket and pushes the button. The garage door opens and reveals a mountain of Pop Tarts spilling out of the garage.

First, what kind of mother gives their boy a Pop Tart for breakfast? Breakfast is the most important meal of the day, and a tiny goo filled pasty does not constitute a complete breakfast.

Also, is that boy ready to handle the responsibility of carrying a garage door opener around? If he loses it he gives anyone access to the house. That is a very big risk that mother is taking. Also, how did the parents not notice the pop tarts piling up in the garage? With that sort of lack of attention, I can’t imagine what else they haven’t noticed.

Thank you for your time,
Linda B Wilson

Dear Ms. Wilson:

Thank you for contacting Pillsbury. We are sorry you were disappointed with our advertising for Pillsbury Toaster Strudel. Our intent is to encourage both potential and existing customers to use our products. Your opinions are important to us and will be carefully reviewed with our marketing and advertising staff.

We appreciate your interest and hope you continue to enjoy our products.

Sincerely,
Julie Carlson
General Mills
Consumer Services

Thank you for your prompt reply. I am looking forward to seeing your new and improved ad campaign. I will keep an eye out for it.

Thanks again,
Linda B. Wilson

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