Posts tagged with #comics

UX
When one like mattered

A couple of weeks ago, I came very close to swearing Facebook off completely1 after some posts sent me off into a spiral of negativity which included text-message rants to friends like this:

What’s more important: the delivery of the message, or showing the world that you sent it? Obviously, the former. But then why is my Facebook feed filled with spouses and friends publicly tagging each other with messages that pre-Facebook would have been delivered in a far more personal way: direct and deliberate communication.

Is this new public way of communicating an improvement? Or are the posters just so desperate for approval that the chance of a squirt of endorphins delivered from a casual press of a Like button is worth diluting the potency of a nice gesture?

Have you ever seen a Facebook post and asked yourself “What was this person trying to communicate by sharing this?” Every post has a purpose, and when the post in question is basically a private message to one other person, what was that person trying to communicate by saying it in a public forum?

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