Dear Chive,
My son is a big fan of your website. I bought him one of your t-shirts for his last birthday, and he wears it all the time. “Keep Calm and Chive On!”, he always tells me. He’s shown me some funny photos from the Chive, and it’s turned me into a secret fan of yours!
Well while I was out shopping in Osh Kosh today, I saw somebody wearing a red “Keep Calm And Carry On” button. Do you know about this? I’m not sure what legal action you could take from someone obviously stealing your tagline, but I thought you should at least be aware of it. If you need more information, I can go back to the Yankee Candle outlet and find the employee who was wearing it.
Sincerely,
Linda Wilson